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Marketing Manager

Company: Rookwood Pottery
Location: Cincinnati
Posted on: December 5, 2019

Job Description:

JOB TITLE: Marketing Manager REPORTS TO: Marketing Director LOCATION: 1920 Race Street, Cincinnati, OH 45202 ABOUT ROOKWOOD POTTERY The Rookwood Pottery Company is located in the bustling Over-the-Rhine neighborhood of Cincinnati, Ohio and it has been for decades. Pioneering artist Maria Longworth Storer founded our studio in the Queen City in 1880, building the business and laying the foundation for what Rookwood is today: a world-renowned artisanal ceramics company, operating in the heart of the Ohio River Valley. From New York s Grand Central Station to The Louvre in Paris, contemporary boutique hotels to historic homes, Rookwood has truly made its mark on the world in the past three centuries. And now, it s embarking on the next chapter. Today, Rookwood continues to build upon its rich heritage, creating the highest-quality pottery and architectural tile in the United States. We are deeply committed to our mission: cultivating artistic inspiration, giving back to the community, and balancing our rich legacy with forward-thinking momentum ideas that are central to the Rookwood brand. We take pride in our process, our people, and our product, ultimately creating premier pieces with a story and a one-of-a-kind luxury experience that can only be Rookwood. POSITION OVERVIEW Rookwood s Marketing Manager must be an entrepreneurial communications lead who thrives in a fast-paced workplace and is energized by fostering awareness of the company s unique heritage and brand. The Marketing Manager is a key leader on the Rookwood marketing team, leading and supporting the company s marketing initiatives, including project management, writing and editing, research and analysis, and online presence. The Marketing Manager closely aligns with departments across the organization and utilizes a can do attitude to build relationships with sales, production, retail, and commemorative, as well as external vendors and partners. This position also encompasses managing and strategizing around events and public relations campaigns. The Marketing Manager must have first-rate writing and editing skills, campaign-based social media experience, and a deft eye for detail and process. RESPONSIBILITIES Marketing * Assist in the development of ideal customer personas, and gather competitive landscape insight in both pottery and tile categories * Collaborate inside and outside the organization to drive consensus and cultivate strong relationships with partner organizations * Communicate needs to the creative team for creation and execution of marketing materials * Work in collaboration with sales teams to develop action plans, and achieve results forecasted * Manage the continued buildout of Salesforce platform systems in collaboration with sales team, web manager, and technical consultants. Public Relations * Manage public relations campaigns, from brainstorming through execution, analysis, and evaluation * Help develop and implement a comprehensive strategy for all public relations and communications in line with overall strategies and mission * Ability to structure and present complex topics on the page or in person, then tell that story in the marketplace * Identify the best story ideas and media channels across product lines * Work collaboratively with leadership to define key messaging * Oversee creation and distribution of media kits * Develop and foster strong relationships with local and industry related media. Project Management * Manage project timelines, trafficking, monitor and report on project progress. * Organize projects and conversations on Basecamp, Dropbox, and Outlook to streamline notes and keep teams on track * Lead weekly, project-based, and campaign-based cross-functional meetings and presentations to keep channel execution on track * Manage creative assets and Creative/Marketing requests for media trafficking related to assigned projects, including the development of process requests and workflows * Manage content creation across social channels, e-mail marketing campaigns and website. * Assist in managing vendor and contractor relationships related to projects * Lead related project management training and onboard Rookwood team members Events: * Manage deliverables for store events, sponsorship opportunities, and industry conferences * Facilitate on-site and pre-event needs for company events to include developing team training and coordinating creative and marketing deliverables * Gather post-event insights and record findings KEY CHARACTERISTICS * Positive energy, engaging personality, and unstructured problem-solving capabilities * Balancing attention to detail with swift execution; doing tasks quickly and well, while navigating ambiguity * Strong work ethic, interpersonal skills, sense of urgency, positive can do attitude, ownership, and clear accountability * Rare combination of thinker and do er with a aptitude for understanding strategic goals and building and executing the tactics to accomplish them * Strong integrity and ability to follow through on commitments and deadlines * Forecast and manage annual budgets for advertising and sponsorship opportunities. * Lead team discussions and aid in the process to find solutions to department-wide challenges REQUIREMENTS * Minimum of 5 years of marketing and/or public relations experience * Salesforce experience preferred HOW TO APPLY * Email your resume to *************** with the subject line Application: Marketing Manager . Please, no phone calls.

Keywords: Rookwood Pottery, Cincinnati , Marketing Manager, Advertising , Cincinnati, Ohio

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