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Acquisition Marketing Lead

Company: Rangam Consultants Inc.
Location: Cincinnati
Posted on: September 17, 2020

Job Description:

We require an Acquisition Leader / Performance marketing that is an expert on Facebook, Search and Snapchat. Somebody that can manage 2 projects at the same time and have full sense of ownership for the projects and the budget.--Part of 2 projects:SeeMe Beauty has a Commercial Founder and a Commercial leaderSetlist Beauty is a mobile app (think My Fitness Pal for Beauty). Our vision is to give every woman her own personal glam squad in a one stop beauty shop. We will engage, educate, entertain and empower every woman to have access to the information they need for the beauty results they want.Acquisition Leader--We launched SeeMe beauty 13 months ago with hands on keyboard. Setlist launched in the app store 10 months ago, with a lean team and limited experience in the mobile space. Neither team was digitally savvy at the time, but we have all learned and acquired many skills along the way. This role will be part of these 2 small teams, working towards acquiring consumers in an efficient way. We are small entrepreneurial teams with scrappy budgets and an all-hands-on deck attitude.--ResponsibilitiesDevelop testing campaign, identify audiences and design/iterate/execute creative testing on Facebook and Search to drive more efficient cost per acquisition and higher conversion rate.This person will manage 2 projects (SeeMe Beauty and Setlist) and will oversee bringing customers at an efficient CPA while helping the teams to scale up.Design, iterate and execute creative testing on Facebook & Snapchat to drive more efficient cost per acquisition and higher conversion rateIdentify new opportunities with audiences to target with top performing ads to expand reach and scale customer acquisition effortsDevelop testing campaign structure for Google and Bing Search Ads (SEM) to drive higher transactions at an optimized CPA.Troubleshoot technical issues that could be causing a breakage between the app (Setlist) and marketing platforms, ensuring they are working correctly (Adjust)Create weekly reporting for key stakeholders showing drivers of performance, key takeaways and next steps.Guide agency on Amazon search with the intent to bring it in-houseKnowledgeable about other channels (Pinterest, Spotify, YouTube etc) to identify and pilot new acquisition channels.QualificationsProven industry experience. At least 3-5 years with proven results.Minimum 3 years of experience as performance marketing / acquisition leaderMUST: Facebook, Google (Search, Shopping, Display, Discovery), Bing, SnapchatExcel, Google Analytics, Google Data StudioAbility to discover, understand, and communicate the business requirementIdeal/Plus: LinkedIn, Pinterest, Programmatic, YouTube, Spotify, etc.

Keywords: Rangam Consultants Inc., Cincinnati , Acquisition Marketing Lead, Advertising , Cincinnati, Ohio

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