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Demand Generation Marketing Manager

Company: Vector Solutions
Location: Cincinnati
Posted on: January 16, 2022

Job Description:

Vector Solutions serves everyday heroes by delivering intelligent software solutions that empower them to make safer, smarter, better decisions. We believe passionately in providing critical knowledge, when, where, and how they need it. Everything we do - from learning to workforce management to risk reduction and beyond - is done to elevate the safety and success of our clients and the communities they serve. Join our mission.The Demand Generation Manager is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team. They will manage the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics.ESSENTIAL FUNCTIONS AND RESPONSIBILITIESDevelop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel. This includes awareness, education, and consideration programsIdentify inbound and outbound initiatives including, SEM, Email, Advertising (digital and print) Lead Aggregators and EventsForecast, measure, analyze and report on impact of programsIn partnership with Product Marketing and Sales identify the right events to be included as tactics in the overall marketing mix. Plan and execute pre-event, at-event, and post-event strategy to increase engagement and response ratesLaunch lead nurture programs/campaigns to move inquiries to leads and further down the sales cycleProactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activitiesDraft Outreach sequences used by the SDR teams and measure effectiveness and progression through the lead funnelPlan and execute third party media plans that may include advertising, webinars, content marketing etc.Communicate and educate the sales team regarding new and planned marketing activities (campaign briefs)Execute email campaigns using HubSpot including list creation, email copy & setup and trackingTest and optimize the performance of landing pages, special promotions, content, and product offersSUPERVISORY RESPONSIBILITIESThere are no supervisory responsibilities for this role..

Excellent written and verbal communication and interpersonal skillsDetail orientedResults orientedBudget managementStrategic, objective-driven planning and reportingStrong project management skillsCreative thinkingEDUCATION AND EXPERIENCERequiredBachelor's degree required Minimum 5 years of experience in b-to-b marketingMinimum of 4 years of experience in Demand Generation marketingMust have B2B Saas model experience Previous experience with marketing funnel and best practices KPI's for demand generation Agency experience a plusCampaign testing strategies experienceOnline marketing experiencePrevious experience with A/B and multivariate testingFamiliarity and experience with reporting tools and methodologiesDevelopment of integrated marketing programs that combine inbound and outbound tacticsDemand waterfall processes and metrics (e.g. lead scoring, service-level agreements, lead sourced/influenced ratios)Multi-touch, multi-dimensional marketing program design, creation and implementation Why you will love working at Vector Solutions:Friendly, open, and casual work environment (ditch the suit & tie)Comprehensive, quality benefits package effective first of the month following your date of hireMatching 401(k) retirement planHealthy work-life balance with flexible work arrangements and generous time offEducational assistance available for all employeesGenerous referral incentive programCompany social eventsPhilanthropic opportunities Vector Solutions is an Equal Opportunity Employer and does not discriminate against applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or veteran status. PM21PI159206524

Keywords: Vector Solutions, Cincinnati , Demand Generation Marketing Manager, Advertising , Cincinnati, Ohio

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