AVP, Lowe's Marketing Analytics

Company: Synchrony Financial
Location: West Chester
Posted on: June 25, 2022

Job Description:

Job Description:Role Summary/Purpose:The AVP, Lowe's Analytics role is responsible for developing strong analytic solutions for the Lowe's portfolio. This role will work closely with client marketing and sales teams, as well as partners from various functional areas, such as IT, credit, operations and finance. This role will also provide campaign performance analyses, assist in campaign planning, influence strategy, perform various ad-hoc analytics, in support of overall portfolio growth.This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.Essential Responsibilities:

• Thought leadership, in addition to data support, for more in-depth analytic requests supporting marketing and sales - for instance: client specific requests, cardholder behavioral analyses, attrition analyses, campaign deep dives and cardholder segmentations.
• Initiate analytic proposals & action plans across all channels to drive marketing strategy including targeting recommendations and test plans
• Engage and present to marketing, sales, and external clients to share insights that influence marketing and growth
• Act as day-to-day lead and point of contact for with select US partners
• Identify KPIs, develop measurement test plans, and provide appropriate benchmarks for testing
• Provide offer/audience selection guidance to marketing for lifecycle campaigns based on program goals and budget.
• Mentor analysts on the team
• Perform other duties and/or special projects as assignedQualifications/Requirements:
  • Bachelor's degree or in lieu of a degree, a high school diploma and 9+ years of analytical experience
  • A minimum of 5+ years progressive work experience, including:
    • 3+ years experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions,
    • 3+ years experience working on tasks or projects with cross functional partners such as Marketing and Sales,
    • 3+ years experience with quantitative skills and ability to interpret data from multiple sources, including knowledge of analytical tools such as SAS, SQL, R, Python, Tableau, etc.Desired Characteristics:
      • Master's degree preferred statistics/ decision sciences/ predictive analytics or other quantitative field or MBA
      • Proven hands-on experience managing a client relationship through analytics, with the ability to influence key stakeholders and storytelling through excellent communication skills both written and verbal
      • Proficient with coding languages such as SAS, R, or Python
      • Experience with data visualization tools such as SAS VA and Tableau
      • Strong understanding of targeting and segmentation, digital tools and advanced skills using
      • Excel and PowerPoint strongly preferred
      • Ability to innovate and find creative solutions to meeting business goals
      • Experience using external data sources for benchmarking and actionable insight
      • Proven ability to work independently, yet as key member and contributor to a broader team
      • Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management are keys to success
      • Demonstrated ability to manage complexity and multiple initiatives
      • Ability to perform ad-hoc analysis, glean and form business insights under aggressive timelines
      • Ability to synthesize/analyze diverse information, develop and recommend strategies, and articulate clearly to business partners and customers
      • Proven understanding of credit card or financial services industry financial P&L drivers and key sensitivities, with business performance reporting experienceEligibility Requirements:
        • You must be 18 years or older
        • You must have a high school diploma or equivalent
        • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
        • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
        • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Reasonable Accommodation Notice:
          • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
          • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.The salary range for this position is 75,000.00 - 150,000.00 USD AnnualSalaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.Grade/Level: 11Job Family Group:Marketing

Keywords: Synchrony Financial, Cincinnati , AVP, Lowe's Marketing Analytics, Advertising , West Chester, Ohio