AVP, Lowe's Marketing Analytics
Company: Synchrony Financial
Location: West Chester
Posted on: June 25, 2022
Job Description:
Job Description:Role Summary/Purpose:The AVP, Lowe's Analytics
role is responsible for developing strong analytic solutions for
the Lowe's portfolio. This role will work closely with client
marketing and sales teams, as well as partners from various
functional areas, such as IT, credit, operations and finance. This
role will also provide campaign performance analyses, assist in
campaign planning, influence strategy, perform various ad-hoc
analytics, in support of overall portfolio growth.This position is
remote, where you have the option to work from home. On occasion we
may request for you to commute to our nearest office for in person
engagement activities such as team meetings, training and culture
events. To ensure the safety of our colleagues and communities, we
require employees who come together in-person to be fully
vaccinated. We're proud to offer you choice and
flexibility.Essential Responsibilities:
- Thought leadership, in addition to data support, for more
in-depth analytic requests supporting marketing and sales - for
instance: client specific requests, cardholder behavioral analyses,
attrition analyses, campaign deep dives and cardholder
segmentations.
- Initiate analytic proposals & action plans across all channels
to drive marketing strategy including targeting recommendations and
test plans
- Engage and present to marketing, sales, and external clients to
share insights that influence marketing and growth
- Act as day-to-day lead and point of contact for with select US
partners
- Identify KPIs, develop measurement test plans, and provide
appropriate benchmarks for testing
- Provide offer/audience selection guidance to marketing for
lifecycle campaigns based on program goals and budget.
- Mentor analysts on the team
- Perform other duties and/or special projects as
assignedQualifications/Requirements:
- Bachelor's degree or in lieu of a degree, a high school diploma
and 9+ years of analytical experience
- A minimum of 5+ years progressive work experience, including:
- 3+ years experience analyzing and reporting data to identify
issues, trends, or exceptions to drive improvement of results and
find solutions,
- 3+ years experience working on tasks or projects with cross
functional partners such as Marketing and Sales,
- 3+ years experience with quantitative skills and ability to
interpret data from multiple sources, including knowledge of
analytical tools such as SAS, SQL, R, Python, Tableau, etc.Desired
Characteristics:
- Master's degree preferred statistics/ decision sciences/
predictive analytics or other quantitative field or MBA
- Proven hands-on experience managing a client relationship
through analytics, with the ability to influence key stakeholders
and storytelling through excellent communication skills both
written and verbal
- Proficient with coding languages such as SAS, R, or Python
- Experience with data visualization tools such as SAS VA and
Tableau
- Strong understanding of targeting and segmentation, digital
tools and advanced skills using
- Excel and PowerPoint strongly preferred
- Ability to innovate and find creative solutions to meeting
business goals
- Experience using external data sources for benchmarking and
actionable insight
- Proven ability to work independently, yet as key member and
contributor to a broader team
- Strong skill in project management, communications,
multi-tasking, ability to work independently, and relationship
management are keys to success
- Demonstrated ability to manage complexity and multiple
initiatives
- Ability to perform ad-hoc analysis, glean and form business
insights under aggressive timelines
- Ability to synthesize/analyze diverse information, develop and
recommend strategies, and articulate clearly to business partners
and customers
- Proven understanding of credit card or financial services
industry financial P&L drivers and key sensitivities, with
business performance reporting experienceEligibility Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background
investigation and submit fingerprints as part of the onboarding
process
- You must be able to satisfy the requirements of Section 19 of
the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service
with the company before they are eligible to post on other roles.
Once this new hire time in position requirement is met, the
associate will have a minimum 6 months' time in position before
they can post for future non-exempt roles. Employees, level 8 or
greater, must have at least 24 months' time in position before they
can post. All internal employees must consistently meet performance
expectations and have approval from your manager to post (or the
approval of your manager and HR if you don't meet the time in
position or performance expectations).Legal authorization to work
in the U.S. is required. We will not sponsor individuals for
employment visas, now or in the future, for this job opening.All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or veteran
status.Reasonable Accommodation Notice:
- Federal law requires employers to provide reasonable
accommodation to qualified individuals with disabilities. Please
tell us if you require a reasonable accommodation to apply for a
job or to perform your job. Examples of reasonable accommodation
include making a change to the application process or work
procedures, providing documents in an alternate format, using a
sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career
Support Line so that we can discuss your specific situation. We can
be reached at 1-866-301-5627. Representatives are available from
8am - 5pm Monday to Friday, Central Standard Time.The salary range
for this position is 75,000.00 - 150,000.00 USD AnnualSalaries are
adjusted according to market in CA and Metro NY and some positions
are bonus eligible.Grade/Level: 11Job Family Group:Marketing
Keywords: Synchrony Financial, Cincinnati , AVP, Lowe's Marketing Analytics, Advertising , West Chester, Ohio
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