Regional Director of Field Marketing
Company: Raising Cane's
Location: Cincinnati
Posted on: August 7, 2022
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Job Description:
Overview:
Restaurants will always be the center of our business. - As we
strive to achieve Raising Cane's Vision, we leverage multiple
partnerships to expand our global footprint while maintaining a
local presence & identity through great teamwork! - In addition, to
Vendors, Franchise and RSO Partners, Restaurant Support Business
Unit Team Partners & Crewmembers are critical to our success! -At
Raising Cane's, we support our Restaurants with both Business Unit
& RSO support. - Our commitment & dedication to Restaurant support
is a competitive advantage! - Business Unit Support Crewmembers are
aligned to a specific Business Unit defined as either a Region,
Market or Area. - The Business Unit Teams are comprised of Support
Crewmembers who are functional experts in various disciplines. -
The various Support Departments or Functions are led by
best-in-class experts. - The RSO Support Department / Functional
leader is responsible for the hiring, training, personnel
management, development & functional routines for the Business Unit
Crewmembers.
Responsibilities:
Role Description: - -Restaurant Marketing is the implementation of
the Raising Cane's brand and Marketing Strategy. - At Cane's,
Restaurant Marketing is executed through localized "Caniac"
(Grass-Roots or Neighborhood) Marketing, Media & Public Relations,
Sponsorships (paid partnerships with "for profit" organizations)
and Active Community Involvement initiatives (paid & non-pad
partnerships with "non-profit" organizations). -The Regional Leader
of Marketing (RLM) will lead the development and execution of
Restaurant, DMA & Regional level marketing plans that are aligned
to brand standards and designed to achieve Business Unit goals. -
In addition to consistently driving Customer traffic, goals will
include establishing a strong brand with clear market positioning
to increase brand loyalty. - The RLM will be responsible to
evaluate the effectiveness of marketing strategies, tactics &
programs and provide feedback, collaborate with the RSO (Restaurant
Support Office) Marketing function to influence the evolution of
programs, systems & processes. - -The Business Unit Leader will
lead & direct the Business Unit Team. - With alignment from
Department / Function leaders, the Business Unit Leaders will
determine & direct the day to day priorities of Business Unit
Crewmembers. - The Business Unit Leader will set priorities & goals
for the Business Unit Team that are aligned to Company objectives &
plans so there is a singular message and clarity in priorities for
the entire Business Unit Team. - - The Business Unit Crewmembers
will leverage their functional expertise to develop strategies,
tactics and plans that help the Business Unit achieve its' goals.
-Required Core Competencies:Team oriented, collaborative &
culturally aligned (Work Hard & Have Fun!)Restaurant Support
focused! Sales driven & Profit smartExercises good judgment &
decision makingInternally motivated & trustworthyProblem solver,
analytical, detailed & process orientedSelf-starter, organized and
able to manage multiple priorities (project management)Excellent
interpersonal & communication skillsAbility to establish goals and
convert plans into actionData-driven and Results orientedPrincipal
Responsibilities & Duties: -Primary Responsibility - Support
RestaurantsCollaborates with Business Unit leaders to evaluate the
marketing readiness of each Restaurant to establish support
approach and expectations - frequency and execution of touch points
varies with Operator tenure and individual Restaurant performance
Train the Restaurant Marketing System to New Operators and provide
ongoing training of new marketing initiatives and existing
programsResponsible for enforcing Raising Cane's brand standards
and Restaurant Marketing philosophiesSecondary Responsibility-
Support Business Unit(s)The RLM is responsible for developing and
executing business unit marketing plans that include specific
marketing objectives (Sales, Customers, ROI & Brand Loyalty
goals)Lead Regional Area Leader of Marketing team and reinforce
Business Unit routinesTertiary Responsibility - Support
FunctionRecruit, hire and train exceptional Area Leaders of
Marketing and Restaurant Marketing CoordinatorsInfluence function
support resources and prioritiesPosition / Role RequirementsExpert
knowledge of core marketing concepts and competenciesOperational
mindset with strong interpersonal skills Strong brand and financial
acumenExpert time management and project organizational
skillsBusiness Unit Requirements:Acts as a role model, consistently
represents & lives Cane's ValuesAdherence to Company "How We Do
Business" requirementsRequired to live within assigned Region, Area
or Market (Home Base or Regional Office Base as assigned)Ability to
Travel 50-70%; within designated area -
Qualifications:
-Qualifications: -Bachelor's Degree Required - Marketing &
Communications degree preferred8+ years of Marketing experience
requiredField Marketing experience in a multi-unit restaurant
/retail environment ("trade area based" marketing planning &
execution)Knowledge and experience working with media and
sponsorships including establishing new & maintaining
relationships, negotiating contracts, implementing assets and
assessing impact
Keywords: Raising Cane's, Cincinnati , Regional Director of Field Marketing, Advertising , Cincinnati, Ohio
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