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Marketing Manager

Company: K Swiss Global Brands
Location: California
Posted on: September 25, 2022

Job Description:

JOB PURPOSE : The Marketing Manager supports the VP of Marketing and the Marketing team in global campaign development & execution, regional (Americas) wholesale partner-specific marketing, ecomm, public relations, & social media. Activities include seasonal campaign development, photo shoot production, and launch / event planning. The goal of this role will be to create relevance, brand heat and demand within the industry and our consumers primarily via 360 campaigns, public relations and social media. The role will also create, update, improve on processes to create best practices for the Corporate office, as well as a template for global regions (APAC, EMEA, China). The Marketing Manager leads the development and execution of strategic marketing plans for major initiatives, implementing activation across accounts and global markets, and leads a synergistic global go-to-market approach. The outcome is geared toward maximizing sales growth and deepening the consumer's awareness of and affinity for the brand's product offering. KEY RESPONSIBILITIES: BRAND MARKETING 1. Develops and executes the Brand Marketing Plans in partnership with the VP of Marketing driving consistent brand strategy for the US and Global Markets 2. Leverages consumer insights to develop strategy informing creative briefs and ensuring the brand voice is consistent across all marketing mediums. 3. Ensure global consistency of the marketing strategy by regular communication with the EMEA and Asia marketing teams. 4. Collaborate & build strong inter-department and cross-functional relationships: Public Relations Social Media / Influencer Marketing Studio (Graphic Design / Photography / Asset Management) Ecommerce Design Product Merchandising Sales ---to drive seamless brand product and marketing integration, and ensure the global positioning are well-defined & deliver a consistent brand message. 5. Partner with DTC/ecomm to ensure that kswiss.com is the best expression of the brand; communicate and provide key product story content; including timing, brand storytelling assets & messaging. 6. Manage the creative brief process for seasonal campaigns to develop category story positioning; manage integrated category content, asset needs & timelines. 7. Partner with external creative agencies to deliver against briefs, using all elements of the marketing mix, to increase brand awareness, drive sell-in and to stimulate sell-through. Drive the development of seasonal sell-in and sell-thru toolkits for global product marketing stories; responsible for distributing to global partners for execution in regional markets. 8. Create marketing strategies in partnership with sales team to elevate the brand and drive the business, establish brand credibility, and accelerate growth within specific strategic wholesale accounts. 9. Management and development of Marketing Manager to ensure brand support, positioning, demand is created by wholesale partners (Footlocker, Journeys, DSW, etc., Collaborations (regional/global). 10. Management and development of the Marketing Coordinator; weekly catch ups, support & direction of achieving goals & objectives. Oversee department calendar updates, management and scheduling of weekly calls with regions. Monthly/quarterly updates for the company (i.e, K-Swiss Internal Portal, company newsletter, etc.). PUBLIC RELATIONS / SOCIAL MEDIA / INFLUENCER MARKETING 11. Work with Public Relations team to maximize opportunities within seasonal campaigns, collaborations, brand highlights, and the executive team. 12. Work with the Social Media team to provide assets & content for K-Swiss' social channels and participate in planning future content and storytelling, including product seeding programs, influencers & celebrities to gain editorial & social coverage. 13. Work with VP of Marketing, Public Relations, Social Media, and DTC/ecomm regarding Influencer Marketing opportunities to increase sales and maximize brand awareness. QUALIFICATIONS: - A minimum of 5-8 years of experience in a marketing position in a mid-size to large company. - Experience in the footwear industry, a plus. - Great project management skills, able to create project plans and manage deadlines. - Self-motivated - proven track record for developing & executing new initiatives - Passionate and entrepreneurial spirit. - Team player, able to work with diverse personalities. Comfortable in fast-changing, fast paced environment with tight deadlines. - Solid written communication skills and demonstrated high comfort level with public speaking and presenting to small and large groups. - Solid understanding of global markets. POSITION IS: FULL TIME DIRECT REPORTS: 2, possibly more KSGB is an equal opportunity employer

Keywords: K Swiss Global Brands, Cincinnati , Marketing Manager, Advertising , California, Ohio

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