PR-Content Marketing Specialist

Company: Formica
Location: Cincinnati
Posted on: May 28, 2023

Job Description:

The PR-Content Marketing Specialist develops content for intranet, website, social media, CEUs and e-mail marketing platforms, liaises with media, supports events and contributes to successful product launches, trade shows and other brand building activities for the Formica, FENIX and Trespa Brands. S/he will work closely with the Creative Services Team, Digital Marketing, Segment Marketing, Human Resources and IT. Job Title: PR - Content Marketing Specialist Location: Cincinnati, OH A Short List of Your Tasks and Responsibilities * Lead creation of the Quarterly Brand Content Calendar in partnership with Marketing Segment Leaders and develop monthly content for the Formica Brand's monthly e-newsletters, website and digital and social media platforms. * Serve as a resource for the Digital Marketing Team and the business' 12 different websites, working in the Sitecore CMS to add & change content, assist with launch preparations and lead SEO efforts to ensure a relevant, dynamic customer experience. * In partnership with Sr. Manager and PR agency, execute day-to-day PR activities that drive engagement and media pick-up including developing tight media pitches, interesting press releases, compelling segment ideas and relevant presentations and securing and coordinating media interviews (including print, broadcast, digital, trade, consumer, blogger and social outlets) through outreach. * Monitor and report monthly on media coverage through media monitoring tools and continuously assess the effectiveness of media outreach. * Own the FORM Student design competition, managing all parts of the event in partnership with PR/Communications agency. Lead/assist with other event planning activities (Trade Shows, Webinars, Conferences) as needed. * In partnership with HR, manage the Formica Intranet including working across departments to ensure the development of relevant, engaging content. * Travel up to 10% of the time to support trade shows, sales meetings research and other company events. Domestic plus occasional travel to Canada and Mexico. * Other projects as assigned. We're Looking for A Self-Starter Who Meets the Following Requirements: * BA/BS degree in PR, Communications, Journalism or relevant field required. * Minimum 1-3 years of relevant experience in an agency or corporate environment focused on public relations and communications. Strong internship/co-op experience accepted. * Skilled writer, editor and proofreader, including experience drafting and editing articles, press releases, pitch materials, etc. * Experience working in a CMS platform - Sitecore, Drupal, WordPress, etc. - strongly preferred. * Understanding of media outreach and pitch development process. Familiarity with media monitoring and management tools a plus. Here's How We Take Care of You (And Your Loved Ones): * Medical & Prescription Drug Coverage * Dental Coverage * Flexible Spending Accounts (Healthcare and Dependent Care) * 401(k) Savings Plan with Matching provision * Paid Time Off * Paid Holidays * Tuition Reimbursement * Life & Voluntary Optional Life Insurance * Short-Term Disability Coverage * Voluntary Long-Term Disability Coverage * Employee Assistance Program * Employee Product Purchase Discount Surfacing Solutions, Designing Opportunity, Building People: With our amazing portfolio of stylish, durable, and responsible products, Formica Corporation is one of the most recognized names in the building industry. As part of our vision for the future, we are looking for people like you. People who are open to creating their own career path and are looking to connect with like-minded people. What do you say? If You Are Qualified, You Will Be Considered for This Position: An Equal Employment Opportunity/Affirmative Action Employer M/F/D/V. Only qualified individuals (those who meet the fundamental qualifications) will be considered as applicants for this position. Applications will be accepted for a minimum of 3 business days from the date of the initial posting. Formica will not discriminate against persons because of their disability, including disabled veterans, and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. If you are interested in applying and require special assistance or accommodations due to a disability, please contact our Human Resources department at 513-786-3594. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) See job description
PDN-9917284a-a032-40d5-bb43-c294d771d391

Keywords: Formica, Cincinnati , PR-Content Marketing Specialist, Advertising , Cincinnati, Ohio