PR-Content Marketing Specialist
Company: Formica
Location: Cincinnati
Posted on: May 28, 2023
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Job Description:
The PR-Content Marketing Specialist develops content for
intranet, website, social media, CEUs and e-mail marketing
platforms, liaises with media, supports events and contributes to
successful product launches, trade shows and other brand building
activities for the Formica, FENIX and Trespa Brands. S/he will work
closely with the Creative Services Team, Digital Marketing, Segment
Marketing, Human Resources and IT. Job Title: PR - Content
Marketing Specialist Location: Cincinnati, OH A Short List of Your
Tasks and Responsibilities * Lead creation of the Quarterly Brand
Content Calendar in partnership with Marketing Segment Leaders and
develop monthly content for the Formica Brand's monthly
e-newsletters, website and digital and social media platforms. *
Serve as a resource for the Digital Marketing Team and the
business' 12 different websites, working in the Sitecore CMS to add
& change content, assist with launch preparations and lead SEO
efforts to ensure a relevant, dynamic customer experience. * In
partnership with Sr. Manager and PR agency, execute day-to-day PR
activities that drive engagement and media pick-up including
developing tight media pitches, interesting press releases,
compelling segment ideas and relevant presentations and securing
and coordinating media interviews (including print, broadcast,
digital, trade, consumer, blogger and social outlets) through
outreach. * Monitor and report monthly on media coverage through
media monitoring tools and continuously assess the effectiveness of
media outreach. * Own the FORM Student design competition, managing
all parts of the event in partnership with PR/Communications
agency. Lead/assist with other event planning activities (Trade
Shows, Webinars, Conferences) as needed. * In partnership with HR,
manage the Formica Intranet including working across departments to
ensure the development of relevant, engaging content. * Travel up
to 10% of the time to support trade shows, sales meetings research
and other company events. Domestic plus occasional travel to Canada
and Mexico. * Other projects as assigned. We're Looking for A
Self-Starter Who Meets the Following Requirements: * BA/BS degree
in PR, Communications, Journalism or relevant field required. *
Minimum 1-3 years of relevant experience in an agency or corporate
environment focused on public relations and communications. Strong
internship/co-op experience accepted. * Skilled writer, editor and
proofreader, including experience drafting and editing articles,
press releases, pitch materials, etc. * Experience working in a CMS
platform - Sitecore, Drupal, WordPress, etc. - strongly preferred.
* Understanding of media outreach and pitch development process.
Familiarity with media monitoring and management tools a plus.
Here's How We Take Care of You (And Your Loved Ones): * Medical &
Prescription Drug Coverage * Dental Coverage * Flexible Spending
Accounts (Healthcare and Dependent Care) * 401(k) Savings Plan with
Matching provision * Paid Time Off * Paid Holidays * Tuition
Reimbursement * Life & Voluntary Optional Life Insurance *
Short-Term Disability Coverage * Voluntary Long-Term Disability
Coverage * Employee Assistance Program * Employee Product Purchase
Discount Surfacing Solutions, Designing Opportunity, Building
People: With our amazing portfolio of stylish, durable, and
responsible products, Formica Corporation is one of the most
recognized names in the building industry. As part of our vision
for the future, we are looking for people like you. People who are
open to creating their own career path and are looking to connect
with like-minded people. What do you say? If You Are Qualified, You
Will Be Considered for This Position: An Equal Employment
Opportunity/Affirmative Action Employer M/F/D/V. Only qualified
individuals (those who meet the fundamental qualifications) will be
considered as applicants for this position. Applications will be
accepted for a minimum of 3 business days from the date of the
initial posting. Formica will not discriminate against persons
because of their disability, including disabled veterans, and will
make reasonable accommodations for known physical or mental
limitations of qualified employees and applicants with
disabilities. If you are interested in applying and require special
assistance or accommodations due to a disability, please contact
our Human Resources department at 513-786-3594. Equal Opportunity
Employer/Protected Veterans/Individuals with Disabilities The
contractor will not discharge or in any other manner discriminate
against employees or applicants because they have inquired about,
discussed, or disclosed their own pay or the pay of another
employee or applicant. However, employees who have access to the
compensation information of other employees or applicants as a part
of their essential job functions cannot disclose the pay of other
employees or applicants to individuals who do not otherwise have
access to compensation information, unless the disclosure is (a) in
response to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
See job description
PDN-9917284a-a032-40d5-bb43-c294d771d391
Keywords: Formica, Cincinnati , PR-Content Marketing Specialist, Advertising , Cincinnati, Ohio
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