Sales & Marketing Consultant
Company: Sinclair Broadcast Group
Location: Cincinnati
Posted on: September 23, 2024
Job Description:
POSITION SUMMARY -We are looking for a marketing specialist and
dedicated sales professional responsible for driving growth of
assigned accounts, uncovering new opportunities, nurturing strong
relationships with existing clients, and establishing a network to
support overall account growth. Marketing Consultants are also
expected to learn and utilize the entire Sinclair portfolio of
assets when identifying solutions and generating proposals.PRIMARY
RESPONSIBILITIESDeliver weekly revenue forecasts within plus or
minus 2% accuracy utilizing in-house sales tools and data-rich
systems to craft an executable and realistic business plan to meet
individual goals.Maintain and continuously grow a book of business
or list of accounts and nurture a pipeline of potential business by
actively seeking ways to increase spending of existing
business.Create effective marketing campaigns for clients and
conduct ongoing business reviews to ensure campaigns meet client
business needs and exceed client expectations.Analyze key data
points within sales reports, maintain awareness of market trends,
competitor activities, and customer feedback, and adjust strategies
as needed to maximize campaign performance.Provide superior
customer service to achieve a brand reputation for reliability,
consistency, and credibility in addition to establishing a personal
rapport and likeability with local business owners and professional
networks.PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE
- Familiarity with cross-platform marketing solutions and sales
methodologies
- Knowledge of CRM platforms and sales management software
- Ability to adapt quickly in an unpredictable and rapidly
changing environment
- Excellent communication, presentation, problem-solving,
critical thinking, and time management / prioritization skills
- High-level proficiency with MS Office applications
- Reliable transportation, valid driver's license, and
satisfactory driving recordAREAS OF KNOWLEDGE AND EXPERTISE THAT
MATTER MOST -Establishing and maintaining strong and effective
relationships
- Paying close attention to customer needs and adapting approach
as needs evolve
- Listening for details and checking for understanding
- Delivering presentations in a clear and compelling manner
- Communicating in a variety of settings, among diverse styles
and stakeholders, and with different position levels
- Using compelling arguments to gain client support and
commitment
- Working at a brisk pace under pressure and within time
constraints
- Using judgement that balances common sense and practicality as
a basis for forming opinions and making recommendationsThe job
description is not designed to cover or contain a comprehensive
listing of activities, duties or responsibilities that are required
of the employee. Duties, responsibilities, and activities may
change, or new ones may be assigned at any time with or without
notice.VALUE STATEMENTS AND EXPECTATIONS -The responsibilities of
this position must be consistently performed while conforming to
these values:
- Honor and respect the dignity of every person
- Encounter others with respect and compassion
- Act with humility and be a person of integrity
- Reach out to others in a spirit of collaboration
- Communicate openly and frequently
- Put the health of the organization and our people at the
forefront of every decision
- Be customer focused
- Embrace lifelong learning
- Work with purpose and consistently show up engagedEEO AND
INCLUSIVITY -Sinclair is proud to be an equal opportunity employer
and a drug free workplace. Employment practices will not be
influenced or affected by virtue of an applicant's or employee's
race, color, religion, sex (including pregnancy, gender identity,
and sexual orientation), national origin, age, disability, genetic
information, military or veteran status or any other characteristic
protected by law.
Keywords: Sinclair Broadcast Group, Cincinnati , Sales & Marketing Consultant, Advertising , Cincinnati, Ohio
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