Marketing Assistant - Jergens

Company: Kao USA, Inc.
Location: Cincinnati
Posted on: April 27, 2025

Job Description:

The Role:Reporting to the Senior Brand Manager the Mass US Marketing Assistant will help deliver our bold vision by supporting key elements of the Jergens Baby brand's annual plan and being a data expert who surfaces consumer and customer insights that help contribute to the growth of the brand's market share. You will have exposure to many aspects of the go-to-market strategy including creative development, agency management and will ultimately be responsible for execution of the brand's plan in a way that connects with consumers and enhances the equity of the brand.At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $55,000 - $65,000. We also offer a hybrid work schedule.What you will do:

• Support Brand and Trade team members with monthly analysis to track and report internal and external sales data, reviewing performance of the category, brand, and competition
  • Track brand performance and brand health by evaluating performance of national support activities and in-store implementation against objectives. This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel. Provides thoughtful analysis using a 4Ps approach (product, price, place, and promotion).
  • Understand and closely monitors/reports on competitive activity and brand implications.
  • Consolidate and present sales data into a useful and actionable format for the team.
  • Identify solutions and make recommendations to improve the effectiveness based on performance monitoring.
  • Assist team members in Marketing with the delivery of communications programs.
    • Contributes to the development of consumer-facing marketing materials (traditional media, social, digital).
    • Implement brand website updates in conjunction with brand content manager.
    • Help develop, edit, and update marketing, sales and education needs.
    • Aid with the execution of Marketing/Shopper plans that drive brand objectives.
      • Project management of unique shopper programs.
      • Assist with content/marketing programs in-store & eCommerce.
      • Retailer above the fold content - images, copy, videos, and uploading social content to Kao systems.
      • Update retailer content through Kao systems.
      • Update packaging images as needed.
      • Keep consumer/shopper at the center of all plans.
      • Foster a positive, transparent, growth minded and collaborative team environment, promoting professional growth and development across ONE Kao commercial team.What you will need:
        • Bachelor's Degree required, in Marketing, Business Administration, or a related field.
        • 1+ years of experience; prior Brand Marketing experience preferred, beneficial to have prior experience with CPG marketing organization(s) on new product development or brand strategy
        • Strong analytical skills required, ability to translate insights into action, leveraging curiosity and creativity.
        • *Proficient in Microsoft PowerPoint and Excel (can maintain complex spreadsheets).What we offer: A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward thinking and new ideas.Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website ().Kao USA is an equal opportunity employer, including disability/vets.#LI-HybridRequired
          Preferred

          Job Industries

          • Other

Keywords: Kao USA, Inc., Cincinnati , Marketing Assistant - Jergens, Advertising , Cincinnati, Ohio