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Senior Marketing Analyst

Company: Smith Hanley Associates
Location: Cincinnati
Posted on: October 12, 2019

Job Description:

Smith Hanley AssociatesSenior Marketing Analyst Cincinnati, OHSalary: $100,000 - 120,000 based on experienceFinancial services company is seeking a Senior Marketing Analyst to own marketing analytics initiatives around acquisition and retention of customers. You will measure the effectiveness of marketing campaigns, perform data mining and other analyses, develop insights and strategies and do a little predictive modeling. Use your expertise in full cycle marketing campaign analytics to improve customer satisfaction and company ROI. Note: candidates MUST have at least 4 years of full time business experience (post-academia) in marketing campaign analytics.Responsibilities of the Senior Marketing Analyst:--Use SQL to pull data and perform marketing campaign assessments.--Build predictive models using R or SAS to target appropriate consumers for acquisition and loyalty initiatives.--Provide ad-hoc analysis of online and offlline marketing campaigns using Google Analytics or Omniture.--Develop analytically driven insights and strategies to improve marketing campaigns.--Produce segmentations to understand customer behaviors and preferences.--Develop reports and visualizations using SQL and Tableau. Requirements of the Senior Marketing Analyst:--Minimum of 4 years of full time experience in a marketing analytics team.--Strong experience doing full cycle marketing analytics project work in a CRM system.--Master's degree in a quantitative field (statistics, mathematics, predictive analytics, economics or other).--Familiarity with predictive analysis (linear/logistic regression, decision trees)--Minimum of 4 years coding in SQL and either SAS or R in a business setting. --Experience using Tableau to develop visualizations.--Experience using Google Analytics or Omniture to analyze and interpret digital data.--Excellent business instincts and communication skills working with marketing teams.

Keywords: Smith Hanley Associates, Cincinnati , Senior Marketing Analyst, Advertising , Cincinnati, Ohio

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