Senior Vice President Business Development & Marketing (32484)
Company: FirstGroup plc.
Location: Cincinnati
Posted on: February 25, 2021
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Job Description:
Senior Vice President Business Development & Marketing (32484)
Job Purpose:
Responsible for the management of the First Transits Sales and
Marketing functions. In addition to the operational management of
the functions, the SVP is responsible for setting the vision and
the development of The First Transit brand and Sales and Marketing
direction and redirection and effective strategies for growth for
the Sales and Marketing functions that, through innovative thinking
will differentiate First Transit from competitors and increase
revenue and market share for the company.
Major Responsibilities:
Through highly developed analytical and strategic thinking skills,
the SVP will assess First Transits capabilities versus competitors
and unmet marketplace needs.
The SVP and his/her team will determine the choice to
innovate/develop or source new products/technologies and the
exploratory of new market sectors and business opportunities
Key member of the companys Executive Leadership team and will
be
responsible for long-term strategic planning including long-term
growth initiatives and new business opportunities to evolve the
brand and company.
Directs the prospecting and development of new business.
Builds relationships with key decision-makers and influencers, both
externally and internally
Deep, critical thinking around a consultative sales process with a
prospective client. Analyze and understand the clients
requirements. Develop sales strategy and customized solutions
Navigates complex sales channels while continually moving the sales
process forward during sometimes lengthy sales processes
Directs the preparation of presentations, proposals and bid process
to strategically win new business
Gathers market, prospect, and customer intelligence; stays abreast
of changes in the marketplace which could open business
opportunities for First Transit.
Initiates strategies utilizing our core strengths in untapped
markets.
Be visible in the transportation industry by attending, networking
and fully participating in trade shows, exhibits and other
opportunities to promote First Transit as the transportation
solution
Works cooperatively with the operations and finance teams to gain
acceptance of operating approach and sales strategy. Works closely
with the bid and proposal teams.
Ensures the transition from sales to service delivery is
effectively managed. Be the voice of the customer during the
start-up.
Day-to-day management of sales personnel.
Additional duties and special projects as assigned
Describe level of decision making and list examples of common
decisions made:
Determines sales strategy for First Transit and First Vehicle
Services
Provide input on the budget requirements, decide on budget spending
trade-offs and allocations.
Evaluate strategy, multi-channel strategy and pricing strategy,
incl. decisions on sales negotiations for national clients,
decisions related to web optimization, pricing schemes
Experience & Skills Required:
Highly-developed analytical and strategic thinking skills,
initially built on a solid foundation of principles and theories
learned in business school, and then applied and honed in the
rigorous and disciplined business environments
Demonstrated ability to function as a valued and trusted business
partner and advisor to the President/CEO on the broader issues of
strategy and business direction
Strong executive presence and maturity
A strong leader of people with an orientation toward effectively
engaging others, both within and outside his/her organization
Strategy experience from a top tier strategy firm with a focus on
marketing and/or sales strategy OR strategy role at a Fortune 500
company AND at least 10 to 15 years experience in sales and/or
marketing leadership roles, featuring progressively broader
responsibilities
Prior experience as a head of marketing or sales of a stand-alone
business or substantial business unit.
A breadth of experience across a range of B2B
industries/companies
Experience in an industry that has hourly / commissioned workforces
who work with route sales people or other contract based companies
that has: National scope, Geographically distributed operations,
Asset/fleet-intensive, People-intensive with organized labor,
Cost-focused and low-margin, Business-to-business
Example sectors include: Transportation and logistics, Consumer
packaged goods companies that have distributed hourly /
commissioned workforces who work with route sales people or other
contract based companies, Medical transportation providers,
Contract transportation providers, Other people transportation
services, Business-to-business service providers, Outsourced
services providers
Ideally, experienced working in an operationally intensive national
or multi-regional context, wherein the executives spend
considerable time in the field
Experience working in financially driven corporations acknowledged
for their strong financial disciplines and functions
Comfortable working in turn-around environment
Ideally, bring prior leadership and managerial experience in
pricing, especially in a bid contract business
Prior leadership and managerial experience of a sizeable staff,
with a reputation as a strong leader of sales and/or marketing
professionals
Has worked successfully in a matrix organization with multiple
divisions, shared services, entrepreneurial business leaders and a
corporate office
Has served in the line or as a close business advisor to a
President/CEO, ideally as part of the top leadership team of a
company or business unit
Experience supporting a business of comparable or larger scale
Merger and acquisition experience is highly desirable, given First
Transits plans for ongoing growth
Comfortable and ideally also experienced working in a corporate
context wherein substantial community involvement is both desired
and expected
Ideally, has experience working with and relating effectively with
a globally based parent company (outside of U.S.)
An untarnished reputation as an executive of high integrity
Ideally, brings added ethnic or gender diversity to the First
Transit leadership team
Physical Requirements & Working Conditions (include amount of
travel):
Incumbent must be able to move about the office and between floors;
utilize standard office equipment; access filing system/cabinets;
and communicate effectively and efficiently in person or by
telephone.
Typical office environment, operating facilities, maintenance
facilities, airports
Travel 75% of time at peak.
Will be responsible for delivery of a sales target. The amount will
be determined annually.
At First Transit, we dont just accept differences we celebrate
them, we support them, and we thrive on diversity for the benefit
of our employees, customers and passengers. First Transit is proud
of our diversity and were working to build on that success,
including our management teams. We welcome a broad diversity of
candidates and remain committed to equal employment opportunity
regardless of race, color, ethnicity, national origin, religion,
gender, gender identity, sexual orientation, age, disability, or
veteran status.
FirstGroup is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability or veteran status. FirstGroup is also
committed to providing a drug-free workplace. For candidates
applying to positions in San Francisco or Los Angeles California,
FirstGroup will consider for employment qualified applicants with
criminal histories consistent with the requirements of the San
Francisco Fair Chance Ordinance or Los Angeles Fair Chance
Ordinance.
Associated topics: alumni, demand, endowment, facebook,
marketplace, mba, newspaper, policies, relationship, twitter
Job Information
Keywords: FirstGroup plc., Cincinnati , Senior Vice President Business Development & Marketing (32484), Executive , Cincinnati, Ohio
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