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Director of Strategy

Company: Grey Group
Location: Cincinnati
Posted on: November 22, 2021

Job Description:

CHANNEL PLANNER / DIRECTOR, STRATEGY At Grey Midwest, we're a highly collaborative team backed by the support of a global agency. We're into solving clients' toughest problems. We think data inspires creativity, and that's how we tackle every project. You'll like it here if you're interested in taking risks, trying something new, and taking your work further. We don't want people to stay in their lane, we want them to lead, grow, and speak up. And have fun while they do it. Channel Planner/Strategy Director must be the valued partner of both account and creative leadership and be the highly visible face of strategy on a client's business. They are expected to be inspirational thinkers, deft collaborators, and positive leaders. Responsibilities: * Directing the Strategic leadership of clients * Delivering Consistently High-quality Work and Ideas * Successful application of Strategic Philosophy and Tools * Manage, direct, and apply disciplines on a work stream * Manage direct and indirect reports and champion developmental opportunities * Support clients in defining business/brand goals and develop marketing strategies based on consumer Insights, Trend Analysis, and business objectives * Collaborate with UX on research and testing; partnering to create User Experience documentation such as Personas and Audience Journey Maps and translating findings into actionable plans * Partner with Account and Creative leadership to provide strategic direction across the brand * Inspire the creative team with brilliant creative briefs * Understand Key Trends that drive audience behavior and affect the way that brands communicate * Conduct research including Competitive Analysis, Emerging Opportunities, and Consumer Insights Qualifications: * 10 years of experience overall with the majority being in Advertising, a pedigree in Strategy creation and development * Digital Marketing Experience Required * Channel Planning (Marketing channels, and spend) * Strong Leadership Ability & Presentation Skills (ability to command a room) * Extensive Client Relationship Manager knowledge and abilities * Demonstrated interpersonal skills which selflessly Inspire and Elevate the work of those around them, and work with different Disciplines, Resources, and Personalities seamlessly * Flexibility: Hands-on leader on more than one business * Ability to Recognize a Great Idea, and to know when and how to make it better * A clear understanding of the "What", "When", "Why", and "How" of the other strategic disciplines to steer towards the good of the idea. * Demonstrated comfort level with using data as a tool for creative inspiration * Curious, Active and Brilliant Thinker * Strong Communicator and Storyteller * Experience in and/or the command of Brand Connectivity * Bachelor's Degree or equivalent Grey provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We offer dynamic career opportunities with growth potential in a fun work environment

Keywords: Grey Group, Cincinnati , Director of Strategy, Executive , Cincinnati, Ohio

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