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Marketing Manager

Company: General Electric Credit Union
Location: Cincinnati
Posted on: November 26, 2022

Job Description:

Marketing Manager

Are you a marketer that loves bringing campaigns to life and taking them to market? Are you passionate about leading a team of creative individuals toward delivering exciting marketing campaigns? If so, then this is the role for you!

The Marketing Manager supports the growth of the Credit Union by leading and collaborating with a team of marketing professionals to develop and execute campaigns for our products and services. As a leader and a natural project manager with strong time management skills, you'll help to lead a team that drives the go-to-market efforts of numerous financial products and services.

You're a Great Fit for this Position if:

You are a positive team leader who inspires, coaches, and grows team members while delivering high quality results.
You have a metrics-driven marketing mind with an eye for creative materials.
You are confident in managing multiple projects at a time, and love bringing campaigns to life.
You are a results-oriented, positive team player who enjoys learning and keeping up with industry trends.
You understand and apply principles of strong communications content, and have an instinctive ability to evaluate, edit, and turn creative projects quickly.

Essential Functions, Duties, and Responsibilities:

Lead a team of designers and promotions specialists in the creation, management, and execution of the Credit Union's various marketing campaigns with a strong eye for design and an ability to react and update projects to keep them moving forward.
Write, edit, and oversee production of assets and collateral while working with digital, content, and product marketing team members to execute campaigns.
Provide management and oversight of internal and cross-departmental projects and campaigns.
Understand and utilize product positioning to drive marketing campaigns that align with target audiences and help to differentiate our products.
Build promotions budget recommendations, and oversee the budget management and financial accountability on campaigns.
Provide influential leadership with a successful track record of influencing team members in a positive way to achieve results.
Support the company brand through the adherence to branding guidelines.
Internalize and demonstrate the GECU Core Values with a supportive and positive outlook.
Provide additional support to the team and organization as assigned.

Skills and Qualifications:

Bachelor's Degree in Marketing or related field (or equivalent experience).
3+ years' experience in marketing overseeing campaigns and experience managing a team of marketing professionals.
Proven experience developing marketing plans and campaigns, and experience analyzing marketing campaign data to determine if campaigns are meeting business objectives.
Strong project management, multitasking, and decision-making skills.
Excellent written and verbal communication skills.
Experience presenting professional concepts to various levels of an organization to gain support for initiatives.
Budget management experience.
Resourceful, assertive, and takes initiative. Passionate, with an understanding of the financial industry, preferred.
Proficient with PC programs, including MS Word, Excel, PowerPoint and Outlook; experience with Adobe Creative Suite software, including InDesign, Illustrator, Photoshop and Acrobat desired.
Experience with marketing automation and CRM tools a plus.

Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally, or informally, either verbally or in writing. The position description above is intended to describe the general content of this job. It is not to be construed as an exhaustive statement of essential functions, duties, and responsibilities.

The requirements listed above are representative of the knowledge, skills, and/or ability required. Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.


Keywords: General Electric Credit Union, Cincinnati , Marketing Manager, Executive , Cincinnati, Ohio

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