Digital Content Manager
Company: Fifth Third Bank
Posted on: January 26, 2023
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Bank.GENERAL FUNCTION:The Digital Content Manager is responsible
for leading the development and optimization of editorial content
across Fifth Third Bank's digital presence in support of specific
marketing objectives, as well as the bank's objectives as a whole.
They are the expert internal resource the bank can rely on for
collaboration and consultation when it comes to editorial content
development, SEO best practices, strategic marketing, process and
implementation, and more.They must be well versed in editorial
content strategy, development, and distribution. They are expected
to strategically use content marketing to increase bank authority,
drive organic traffic, publish and promote thought leadership, and
improve overall engagement with current and potential customers
across all bank disciplines and lines of business. They must
continually evolve the depth, breadth and overall quality of the
bank's online presence as part of an ongoing effort to position
Fifth Third as the industry leader for relevant financial
sectors.They will be responsible for the budgets associated with
those efforts, manage the day-to-day operations of relevant
agencies, coordinate with internal teams on individual projects,
and lead the decision-making process for editorial content efforts.
They will be a principal internal resource - for marketing and for
the bank as a whole - for both consultation and hands-on work as it
relates to shaping a robust and effective editorial content
ecosystem for the bank.Responsible and accountable for risk by
openly exchanging ideas and opinions, elevating concerns, and
personally following policies and procedures as defined.
Accountable for always doing the right thing for customers and
colleagues, and ensures actions and behaviors drive a positive
customer experience. While operating within the Bank's risk
appetite, achieves results by consistently identifying, assessing,
managing, monitoring, and reporting risks of all types.ESSENTIAL
DUTIES AND RESPONSIBILITIES:
- Develop and manage an industry-leading content strategy that
leverages industry trends, established best practices and
- Develop, oversee and implement standards, systems and processes
for content creation, maintenance, and optimization that align with
marketing and overarching Bancorp standards, and SEO best
- Develop editorial calendars, content strategies, conversion
rate optimization plans, and other documentation in support of
content, digital and SEO initiatives.
- Work collaboratively with internal and external partners to
define content workflows and approval processes.
- Manage relevant agency relationships and associated budgets to
ensure work and costs are being used efficiently and effectively.
- Act as internal authority and resource for initiatives across
the bank in order to provide strategic content recommendations
based on proven data and expertise.
- Analyze, review and report on effectiveness of editorial
content tactics and campaigns, overall engagement and bank
authority in an effort to maximize results across channels.
- Monitor and evaluate industry activity and trending topics to
inform ongoing content optimizations, and inform internal
stakeholders and other decision makers accordingly.
- Consult on other digital projects and initiatives as
needed.SUPERVISORY RESPONSIBILITIES: NoneMINIMUM KNOWLEDGE, SKILLS
AND ABILITIES REQUIRED:
- Bachelor's Degree in marketing or other related field and/or
equivalent work-related experience.
- A minimum of 10 years in content marketing, as well as direct
experience with SEO strategy and implementation.
- Established knowledge base in planning, managing, and executing
content marketing and SEO initiatives, including experience as a
- Expertise in the online space (web, email, search, podcasting,
blogging, etc.) and demonstrated knowledge of fundamental digital
- Clear understanding of the digital ecosystem and how to
integrate SEO and content, as well as achieve and articulate
- Self-motivated and able to manage multiple tasks and priorities
within specified timeframes.Digital Content ManagerLOCATION --
Cincinnati, Ohio 45202Fifth Third Bank, National Association is
proud to have an engaged and inclusive culture and to promote and
ensure equal employment opportunity in all employment decisions
regardless of race, color, gender, national origin, religion, age,
disability, sexual orientation, gender identity, military status,
veteran status or any other legally protected status.
Keywords: Fifth Third Bank, Cincinnati , Digital Content Manager, Executive , Cincinnati, Ohio
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