Digital Content Manager
Company: Fifth Third Bank
Location: Cincinnati
Posted on: January 26, 2023
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Job Description:
Make banking a Fifth Third better
We connect great people to great opportunities. Are you ready to
take the next step? Discover a career in banking at Fifth Third
Bank.GENERAL FUNCTION:The Digital Content Manager is responsible
for leading the development and optimization of editorial content
across Fifth Third Bank's digital presence in support of specific
marketing objectives, as well as the bank's objectives as a whole.
They are the expert internal resource the bank can rely on for
collaboration and consultation when it comes to editorial content
development, SEO best practices, strategic marketing, process and
implementation, and more.They must be well versed in editorial
content strategy, development, and distribution. They are expected
to strategically use content marketing to increase bank authority,
drive organic traffic, publish and promote thought leadership, and
improve overall engagement with current and potential customers
across all bank disciplines and lines of business. They must
continually evolve the depth, breadth and overall quality of the
bank's online presence as part of an ongoing effort to position
Fifth Third as the industry leader for relevant financial
sectors.They will be responsible for the budgets associated with
those efforts, manage the day-to-day operations of relevant
agencies, coordinate with internal teams on individual projects,
and lead the decision-making process for editorial content efforts.
They will be a principal internal resource - for marketing and for
the bank as a whole - for both consultation and hands-on work as it
relates to shaping a robust and effective editorial content
ecosystem for the bank.Responsible and accountable for risk by
openly exchanging ideas and opinions, elevating concerns, and
personally following policies and procedures as defined.
Accountable for always doing the right thing for customers and
colleagues, and ensures actions and behaviors drive a positive
customer experience. While operating within the Bank's risk
appetite, achieves results by consistently identifying, assessing,
managing, monitoring, and reporting risks of all types.ESSENTIAL
DUTIES AND RESPONSIBILITIES:
Keywords: Fifth Third Bank, Cincinnati , Digital Content Manager, Executive , Cincinnati, Ohio
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