Field Marketing Manager - Ohio (Remote)
Company: SuperBook
Location: Cincinnati
Posted on: January 27, 2023
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Job Description:
Description:SuperBook Sports is one of the most well-known
bookmakers in the industry thanks to decades of experience and a
team of highly respected oddsmakers. Since 1993, we've set the bar
in the world of U.S. sports betting by consistently delivering the
real-time odds players need to make informed wagers and win big.
SuperBook at the Westgate in Las Vegas has always been a household
name as the world's largest sportsbook. Now we're taking our
immense betting menu to Ohio through our mobile app and our
sportsbook location in Cincinnati. The overall goal of the Ohio
Field Marketing Manager role is to manage the execution,
evaluation, and continuous improvement of marketing plans and
resources (includes media management, events, promotions, and other
marketing related activities as needed) to achieve annual goals
within the state of Ohio. This role will manage the intersection of
marketing specialties and will need to focus on effective
communication throughout the organization. Position will cover this
assigned market and may change based on the growth trajectory of
the company.In addition to working with a fantastic team, benefits
include 3 weeks of paid time off per year increasing to 4 weeks
after 1 year of service; medical, dental, and vision insurance with
a 75% employer contribution, fully paid Life/AD&D insurance,
voluntary benefits, a 401(k) plan, and more. Requirements:Plan
local marketing initiatives and coordinate execution with marketing
support functions to manage results in assigned marketing
geography.Ideate, create, and manage local campaigns around
tentpole events in sports calendar, aligning all available assets
internally and with all partners (cross-functional management).Own
and manage key data points pertaining to Customer Acquisition,
market share growth, and overall industry insights that impact Iowa
business geographies; this includes reporting to key internal
stakeholders and rolling up into the overall market summaries of
the business as a whole.Prepare and communicate results, internal
and competitive insights, and upcoming goals via a market dashboard
outlining information as requested.Identify drivers and drags
quarterly, including actual outcomes vs established goals.Lead
annual planning for Ohio that rolls up to the overall goals and
branding initiatives of the company.Lead large event sponsorship
and execution of high profile events in various locations within
Ohio.Lead brand amplification directly focused on driving new
customer acquisition and player retention across a range of
channels, including, but not limited to media management,
sponsorships, influencer support, and large brand events.Manage
overall traditional media including, but not limited to, radio
(traffic, buying, etc.), out of home, TV and others as needed. May
include copywriting and traffic.Support agency management.Work
directly with Creative Director and Content Director on development
and execution of local creative as needed (radio, outdoor, print,
etc.).Identify and manage merchandising execution with key
strategic partners.Work in partnership the Digital Team to create
brand moments that can be amplified through performance marketing
tactics.Manage marketing calendars through the lens of our high
brand standards by geography for Ohio.Interpret and evaluate
information related to sales, P&L, promotional evaluation, cost
per player, understand competitive landscape, general economic
trends, and qualitative/quantitative research.Provide weekly,
quarterly & yearly performance status to VP of
Marketing.Qualifications and Education3-5 years Field Marketing,
Media Buying or Sports Sponsorship Management experience.Proficient
in all Microsoft applications.Graphics experience preferred but not
required.Effective communication skills and relationship
building.Excels at teamwork and influencer management.Effective
project management and organizational skills.Must be available to
travel nationally occasionally and within the state of Ohio
frequently.Work schedule is based on flexible productivity and may
require longer hours, weekend events, and other non-traditional
work schedules.PM22PI201809937
Keywords: SuperBook, Cincinnati , Field Marketing Manager - Ohio (Remote), Executive , Cincinnati, Ohio
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