DIRECTOR - MARKETING

Company: Hard Rock Cafe International, Inc.
Location: Cincinnati
Posted on: March 20, 2023

Job Description:

Overview
The Director of Marketing will report to the Vice President of Marketing. The Director of Marketing will lead Database and Direct Mail, Advertising, Promotions, Digital and Social Media, and the Players Club verticals within Marketing. The Director of Marketing will assist the Vice President of Marketing with managing Entertainment and PR.
Responsibilities

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• Continued focus on Team Member engagement.
  
• Expectation of professional appearance and approach daily.
  
• Must lead with Hard Rock's mission, mottos, and values top-of-mind.
  
• Must provide Team Member's clear, direct, and advanced communications/directives.
  
• Must maintain organization within the department.
  
• Focus on leveraging technology within Marketing.
  
• Draft the monthly Marketing deck for the Marketing department by leading the managers to completion.
  
• Work in-conjunction with the Vice President of Marketing on all strategic marketing plans and promotional calendar planning.
  
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  • This includes evaluating performance and pivoting to get the best result to exceed the property's goals.
    
    
  • Oversee the departments financials.
    
  • Work closely with the Support Service's Database Team on offers and offer implementation.
    
  • Lead the Advertising efforts, including paid digital and social media, organic social media, radio, billboard, print, digital and television (all advertising outlets) while collaborating with the Vice President of Marketing.
    
  • Work with department partners to create and launch campaigns, most specifically with Food & Beverage and HR.
    
  • Manage relationships with agencies like but not limited to: Redline, Osceola and Gameday.
    
  • Provide weekly updates to the Vice President of Marketing on all verticals of Marketing including, financial performance by segment.
    
  • Oversees creative services and graphic design for the property.
    
  • Oversee the development of the social media calendars and digital advertising campaigns.
    
  • Develop and execute programs to support on-going needs, drive covers and launch new Food & Beverage outlets.
    
  • Assist all property departments in achieving department goals through cohesive and efficient marketing support.
    
  • Oversee promotional execution including but not limited to: system setups, events, offers, giveaways and drawings.
    
  • Identify and execute partnership opportunities that bring new customers to the property.
    
  • Oversee Corporate and Property sponsorship activations from development through execution.
    
  • Monitor all advertising media and buys to ensure compliance with the advertising plan.
    
  • Direct all photographic and video needs of the department.
    
  • Owner of all things Players Club/Unity.
    
  • Monitor system issues and work towards solutions for the property.
    
  • Drafts and implements departmental policies and procedures, emphasizing long-term goals and objectives.
    
  • Other duties as assigned.
    
    Qualifications
    Bachelors in Marketing or Advertising and three (3) years' experience in Advertising, PR, Casino Marketing or Communications required. - An equivalent combination of education and experience will be considered.
    Proficiency in MS Office, Excel, Word, PowerPoint, and Access required.
    Must successfully pass:
    
    • 
      
    • Criminal Background Check
      
    • Drug Screen
      
      Must obtain an OCCC gaming license/badge.

Keywords: Hard Rock Cafe International, Inc., Cincinnati , DIRECTOR - MARKETING, Executive , Cincinnati, Ohio