Search Technologist

Company: Apex Systems
Location: Cincinnati
Posted on: March 27, 2020

Job Description:

Apex has an immediate need for a Search Technologist. with a premier client in Cincinnati, Ohio! This position offers an exciting opportunity to work with one of the world leaders in advertising and marketing! The ideal candidate will have a degreebackground in Business andor Marketing and a high level of comfort with online shopping websites. This person will also need to have advanced Excel skills, and familiarity with SharePoint, team spaces, and online shopping websitessearch tools. If you are a great communicator, can easily navigate excel and are comfortable working in the digital space using dashboards we would like to speak with you about this position!! If interested in any of our Digital Marketing positions, please forward your resume to mcurtis apexsystems.com and reference Job 1047264. Description Responsible for managing eRetail Paid Search campaigns and ensuring they are efficiently delivering on specified KPIs. Regularly monitoring campaign performance metrics and budgets and making optimizations as needed. Communication is a key aspect of this role as the Search Technologist will be communicating with the internal customers, retailer platforms and team Data Scientists. This role requires a high level of comfort navigating a wide variety of retailer websites, paid search platforms as well as Microsoft team spaces and Sharepoint folders. Budget Tracking Duties Align with brands on intended spend. The brands generally have a budget in mind that they can share. Align with retailers on receivedaccepted IOs (should be shared via SharePoint folders). If expected IOs are missing, work back with brand, agency and retailer to resolve. Ensure that platforms are executing IO as expected - i.e. correct dollar amount and time frame are in the dashboard. Ensure we are spending against the IO as intended o Align with brand on their desire to pace out evenly or over-spend - unless the brand explicitly states a desire to overspend in writing, we will always adhere to autopacing based on the IO terms. o If campaign is underspending determine cause and inform brand of potential underspend well before IO end date. o If campaign capping out daily, inform brand and see if they want to determine what sufficiency looks like. Confirm budgets are accurate for your campaigns in budget pacing report. Communication with the brandscategories and search platformsretailers is an important part of this role. The following communication topics will be a regular part of this role Progress on campaign performance and strategy execution - is it working? Are changes needed? Working with brands to recommend SKU changes or other strategy changes as needed Communicating desired keywords to paid search platforms. Communicating campaign performance or challenges to Data Scientist team members Handling Keyword Support Monitor retailer sites and webscraping data to ensure keywords are serving sponsored spots as expected. If sponsored spots are not showing as expected, work with platformretailer to resolve Add desired keywords (as defined by brand strategy) to campaigns were applicable. If keywords are serving sponsored spots but your brand isn't winning, work with platformretailer and Data Scientists to resolve. Share of Voice (SOV) tracking Align with brand on target SOV Ensure campaigns are delivering on SOV goal. If winning goal o How much does is cost? If above ROAS guidance, communicate with brand to determine how to proceed. o Can you win it more efficiently? If not winning goal o Ensure appropriate keywords tied to campaignsUPCs o Determine if it is a CPC issue - is there room to bid more from a ROAS standpoint See keyword support above Actualizations Carry out monthly confirmation of spend by brand by platform in conjunction with agencies. Campaign Meta Data Updates In order for reporting infrastructure to ingest campaign information, every campaign must have meta data associated with the campaign. Ensure all of your campaigns have updated meta data at all times. UPC Performance Regularly monitor UPC performance to identify poorly performing SKUs and work back with customer to remove or replace. Ensure that strong SKUs are winning and identify similar SKUs to add to campaigns. Platform Expertise Understanding platforms is important for executing campaigns. All campaigns have subtleties that can have a big impact on how we execute on that platform. Develop a moderately understanding of how the platforms work and how they are different from one to another. Requirements Candidates will need to have a firm grasp on different brands' online presence especially in the search results space across all relevant retailers. Very strong communication skills are required and are critical for all parts of this role. This is a client facing role - communication with customers will be required. Extreme attention to detail is mandatory. There are constant moving parts associated with paid search - budget changes, SKU changes, strategy changes. Missing a detail can result in significant over spend or promoting products that are not aligned with the brands strategy. Expert level Excel, Team Space and Sharepoint skills are required. Comfortable navigating multiple dashboards, retailer websites, team spaces and sharepoint folders to monitor and manage paid search campaigns. Strong interest in continuously monitoring paid search results across multiple retailers Interest in working in the eRetail Paid Search Space Standout Experience with a paid search platform (Criteo, Promote IQ) Experience with Power BI Familiarity with the online shopping space (Target.com, Walmart.com, etc) last mile grocery delivery (Instacart.com, Shipt.com, etc) Basic Python (or other programming) skills could be useful but are not needed for this role - there are no programming tasks associated with this role. A basic understanding of algorithms is not needed but could be beneficial in understanding how bidding algorithms, etc work. CONTACT CincinnatiApexSystems.com (513) 657-7100 EEO Employer Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at employeeservicesapexsystemsinc.com or 844-463-6178.

Keywords: Apex Systems, Cincinnati , Search Technologist, IT / Software / Systems , Cincinnati, Ohio