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Paid Search Technologist

Company: Vertex Computer Systems
Location: Cincinnati
Posted on: February 16, 2020

Job Description:

Job Title: Paid Search TechnologistDetailed Role Description(s):A Paid Search Technologist is responsible for managing eRetail Paid Search campaigns and ensuring they are efficiently delivering on specified KPIs.This includes regularly monitoring campaign performance metrics and budgets and making optimizations as needed.Communication is a key aspect of this role as the Paid Search Technologist will be communicating with the internal customers, retailer platforms and team Data Scientists.This role requires a high level of comfort navigating a wide variety of retailer websites, paid search platforms as well as microsoft team spaces and sharepoint folders.The Paid Search Technologist is expected to have a firm grasp on their brands online presence especially in the search results space across all relevant retailersRequirements:Very strong communication skills are required and are critical for all parts of this role. This is a client facing role - communication with customers will be required.Extreme attention to detail is mandatory. There are constant moving parts associated with paid search - budget changes, SKU changes, strategy changes. Missing a detail can result in significant over spend or promoting products that aren't aligned with the brand's strategy.Expert level Excel, Team Space and Sharepoint skills are required.Comfortable navigating multiple dashboards, retailer websites, team spaces and sharepoint folders to monitor and manage paid search campaigns.Strong interest in continuously monitoring paid search results across multiple retailersInterest in working in the eRetail Paid Search SpaceStandout Qualities:Paid search experience would be beneficial but is not requiredExperience with a paid search platform (Criteo, Promote IQ)Power BIFamiliarity with the online shopping space (Target.com, Walmart.com, etc); last mile grocery delivery (Instacart.com, Shipt.com, etc)Basic Python (or other programming) skills could be useful but are not needed for this role - there are no programming tasks associated with this role.A basic understanding of algorithms is not needed but could be beneficial in understanding how bidding algorithms, etc work. - provided by Dice

Keywords: Vertex Computer Systems, Cincinnati , Paid Search Technologist, Other , Cincinnati, Ohio

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