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Position: Market Research Analyst

Company: PatientPoint
Location: Cincinnati
Posted on: October 13, 2021

Job Description:

Title: Market Research Analyst

Location: Cincinnati OH

Full-time, exempt

About PatientPoint

PatientPoint® is the patient engagement platform for every point of care. Our innovative, tech-enabled solutions create more effective doctor-patient interactions and deliver high value for patients, providers and healthcare sponsors. Through our nearly 140k unique healthcare provider relationships, PatientPoint's solutions impact roughly 750 million patient visits each year, further advancing our mission of making every doctor-patient engagement better®. Learn more at patientpoint.com.

Position Summary:

Support the Strategy & Insights team and work in collaboration with client-facing Sales team to provide in-depth data/statistical analysis to help OTC/CPG and pharmaceutical clients evaluate the success of a brand's promotional activity.
Responsibilities and Duties:

  • Developing surveys that will provide insights to build compelling narratives for the sales team and actionable direction for internal departments
  • Writing research reports and making recommendations on how to best serve clients and increase sales revenue
  • Developing sales materials such as PowerPoint presentations, case studies, etc. for use by a broad audience
  • Providing sales team with insight and data about OTC/CPG and pharmaceutical products and companies
  • Querying and analyzing data using syndicated query tool, Microsoft Excel, SPSS, and MS Access
  • Assisting in ongoing reporting of client deliverables
  • Assisting the VP of Market Research and Research Manager in a collaborative, team-oriented environment
Characteristics needed for success in this position:
  • Self-motivated with high energy, organized with the ability to multi-task and work on many competing projects while prioritizing and moving forward to completion
  • Critical thinker with the ability to identify, solve problems, and thrive in a fast-paced environment
  • Flexibility: The work and workload vary constantly and there is often a need to shift quickly
  • Strong interpersonal skills: Ability to establish and maintain successful cross-functional relationships and collaborate closely with multiple teams (sales, management, vendors)
  • Ability to clearly and concisely communicate research ideas and results to those with limited analytics knowledge
  • Demonstrated ability to craft clear, grammatically correct, and professional business communication
  • Ownership/"can do" attitude
  • Detail-oriented: Demonstrated strong attention to detail and drive for accuracy
  • Data-driven: Must really love to data-mine and dig into numbers
Education, Training and Experience (Required)
  • Bachelor's Degree in Market Research, Marketing, Statistics, Economics, Health Care or related discipline
  • A strong interest in applying logic and strategy to data
  • Comfort with large data sets (1,000-500,000 records)
  • Experience using SPSS
  • Demonstrated skills in Excel (advanced), PowerPoint (proficient), and Word (proficient)
  • Demonstrated strong analytical skills and working knowledge of statistics


Preferred:
  • 2-3 years of experience in market research, marketing, statistics, and/or related fields
  • Knowledge of the Health Care industry preferred
  • Experience using Qualtrics and SQL; general knowledge of MS Access
  • Reputation for creativity and experience with data visualization
  • Experience with different data sources/types (e.g., survey data, qualitative data, internet search/synthesis)
  • Innate curiosity/inquisitive mind with a strong desire to learn


Employer is EOE/M/F/D/V

Keywords: PatientPoint, Cincinnati , Position: Market Research Analyst, Other , Cincinnati, Ohio

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