Company: General Electric Credit Union
Posted on: November 26, 2022
The Marketing Promotions Specialist supports the growth of the
Credit Union by helping develop, plan, and drive market promotional
campaigns for new and existing products and services. In this role,
you'll be part of a team that drives the go-to-market efforts of
numerous financial products and services. With the support of a
full marketing team, the Marketing Promotions Specialist will
assist in: Managing and coordinating marketing promotional
campaigns from start to finish with results-driven approach to meet
internal goals and project needs; developing creative briefs and
providing the promotional direction of various campaign efforts
with the team; planning and coordinating annual and ongoing
promotional campaigns for the Credit Union.
You're a Great Fit for this Position if:
You are a natural project manager with excellent time management
skills, are confident in managing multiple projects at a time, and
love bringing campaigns to life.
You provide excellent communication and creative thinking with an
ability to use data to inform decisions.
You can manage and coordinate marketing promotional campaigns from
start to finish to meet internal goals and project needs.
You are a results-oriented, positive team player who enjoys
learning and keeping up with industry trends.
You can collaborate with product marketing team members to define
product positioning, messaging, competitive differentiation, and
analysis of our products and services.
Essential Functions, Duties, and Responsibilities:
Utilize excellent project management and organizational skills on
multiple projects and manage deadlines to ensure effective campaign
Develop initial campaign creative concepts and provide the
promotional direction of various campaign efforts with the team to
execute campaign collateral across various channel outputs.
Plan and coordinate annual and ongoing promotional campaigns for
the Credit Union.
Conduct regular reporting of promotional results and metrics and
interpret marketing promotional results to adjust or enhance
Provide graphic design support and work with graphic designers to
develop campaign concepts.
Execute all marketing initiatives within the GECU Brand guidelines
Internalize and demonstrate the GECU Core Values with a supportive
and positive outlook.
Perform other duties as assigned.
Must be able to speak and understand fluent English.
Bachelor's degree in Marketing related field or equivalent job
2+ years of experience in marketing promotions and leading campaign
Strong communication skills to effectively communicate campaign
needs and details.
Detail oriented and organized, with the ability to multitask and
A team player that works collaboratively within a team and across
Resourceful, assertive, and takes initiative.
Passionate, with an understanding of the financial industry,
Innate curiosity with a strong desire to learn.
Proficient in Microsoft Office (including Outlook, Word, Excel,
Working knowledge of Adobe Creative Suite, (Illustrator, Indesign,
Photoshop, Acrobat) preferred.
Duties and responsibilities may be added, deleted, or changed at
any time at the discretion of management, formally, or informally,
either verbally or in writing. The position description above is
intended to describe the general content of this job. It is not to
be construed as an exhaustive statement of essential functions,
duties, and responsibilities.
The requirements listed above are representative of the knowledge,
skills, and/or ability required. Reasonable accommodations can be
made to enable individuals with disabilities to perform the
Keywords: General Electric Credit Union, Cincinnati , Promotions Specialist, Other , Cincinnati, Ohio
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