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Promotions Specialist

Company: General Electric Credit Union
Location: Cincinnati
Posted on: January 27, 2023

Job Description:

Promotions Specialist

The Marketing Promotions Specialist supports the growth of the Credit Union by helping develop, plan, and drive market promotional campaigns for new and existing products and services. In this role, you'll be part of a team that drives the go-to-market efforts of numerous financial products and services. With the support of a full marketing team, the Marketing Promotions Specialist will assist in: Managing and coordinating marketing promotional campaigns from start to finish with results-driven approach to meet internal goals and project needs; developing creative briefs and providing the promotional direction of various campaign efforts with the team; planning and coordinating annual and ongoing promotional campaigns for the Credit Union.

You're a Great Fit for this Position if:

  • You are a natural project manager with excellent time management skills, are confident in managing multiple projects at a time, and love bringing campaigns to life.
  • You provide excellent communication and creative thinking with an ability to use data to inform decisions.
  • You can manage and coordinate marketing promotional campaigns from start to finish to meet internal goals and project needs.
  • You are a results-oriented, positive team player who enjoys learning and keeping up with industry trends.

    • You can collaborate with product marketing team members to define product positioning, messaging, competitive differentiation, and analysis of our products and services.

      Essential Functions, Duties, and Responsibilities:

      • Utilize excellent project management and organizational skills on multiple projects and manage deadlines to ensure effective campaign delivery.
      • Develop initial campaign creative concepts and provide the promotional direction of various campaign efforts with the team to execute campaign collateral across various channel outputs.
      • Plan and coordinate annual and ongoing promotional campaigns for the Credit Union.
      • Conduct regular reporting of promotional results and metrics and interpret marketing promotional results to adjust or enhance campaign results.
      • Provide graphic design support and work with graphic designers to develop campaign concepts.
      • Execute all marketing initiatives within the GECU Brand guidelines and standards.
      • Internalize and demonstrate the GECU Core Values with a supportive and positive outlook.

        • Perform other duties as assigned.
        • Must be able to speak and understand fluent English.


          • Bachelor's degree in Marketing related field or equivalent job experience.
          • 2+ years of experience in marketing promotions and leading campaign initiatives.
          • Strong communication skills to effectively communicate campaign needs and details.
          • Detail oriented and organized, with the ability to multitask and adjust priorities.
          • A team player that works collaboratively within a team and across functions.
          • Resourceful, assertive, and takes initiative.
          • Passionate, with an understanding of the financial industry, preferred.
          • Innate curiosity with a strong desire to learn.
          • Proficient in Microsoft Office (including Outlook, Word, Excel, PowerPoint).
          • Working knowledge of Adobe Creative Suite, (Illustrator, Indesign, Photoshop, Acrobat) preferred.

            Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally, or informally, either verbally or in writing. The position description above is intended to describe the general content of this job. It is not to be construed as an exhaustive statement of essential functions, duties, and responsibilities.

            The requirements listed above are representative of the knowledge, skills, and/or ability required. Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.




Keywords: General Electric Credit Union, Cincinnati , Promotions Specialist, Other , Cincinnati, Ohio

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