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Sr. Market Intelligence Analyst

Location: Cincinnati
Posted on: January 14, 2021

Job Description:

GENERAL FUNCTION: Responsible for the analysis of market intelligence to support the distribution process to include branches, customers, and sales channels. Drives development of higher-order customer/branch analytics and modeling for various lines of business and sales channels.




ESSENTIAL DUTIES & RESPONSIBILITIES:


* Analyze customer and branch base around household growth, attrition, and cross-sell performance. Develop understanding of profitability metrics associated with performance in these areas.


* Participates in affiliate market reviews providing insights into household profitability and branch performance.


* Builds relationships with key partners in the bank including Marketing, IT, Segment team, and product teams.


* Provides input into the creation of detailed project plans, work assignments, target dates and other aspects of assigned projects.


* Identify and work with vendors to benchmark Fifth ThirdÆs performance vs. peer groups. Identify and provide best in class metrics (i.e., cross-sell).


* Conduct market research to understand valuable insights on industry trends, customer segments, sales channels, etc.


* May be responsible for more complex customer analysis including:


o Develop target groups around product lead generation based upon analytics/models of our customer base.


o Provides insights around key customer segments and performance. Analyze trends to identify opportunities for improvement in customer profitability.


o Analyze customer data and demographics to understand product usage and purchase behavior.


o Data mining and predictive analytics.


* May be responsible for more complex branch analysis including:


o Analyze overall branch network focusing on new site selection, consolidations, relocations and remodels.


o Optimize overall distribution network by determining optimal number of branches/ATMs by market.


o Understand how overall distribution network effects branch performance.




SUPERVISORY RESPONSIBILITIES: None.

Keywords: , Cincinnati , Sr. Market Intelligence Analyst, PR / Public Relations , Cincinnati, Ohio

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