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Director of Sales

Company: Cincinnati USA Convention & Visitors Bureau
Location: Cincinnati
Posted on: November 11, 2019

Job Description:

Summary: This position manages the Group & Convention Sales department on a day-to-day basis along with the EVP, Sales & Marketing. Responsible for executing short and long-term sales strategies to ensure established goals and targets are met. Participates in relevant meetings, events, tradeshows, sales trips and client activities to advance strategic initiatives. Duties & Responsibilities:

  • Meets assigned targets for definite and tentative room night goals and other key performance objectives.
  • Establishes and maintains productive customer, CVB team, local partner and industry peer-to-peer relationships.
  • Directly oversees sales managers on a day-to-day basis and ensures that sales staff is strategically focused.
  • Develops and maintains daily and weekly measures of accountability via goals, one-on-one discussions, mentoring, and coaching.
  • Analyzes sales statistics to formulate monthly activity reports including but not limited to leads generated, confirmed bookings, conversions, repeat sales, potential sales, and proposed client base expansion.
  • Responsible for direct report sales staff performance appraisals.
  • Holds sales managers accountable for results and adherence to established policies and procedures.
  • Develops, implements and monitors a systematic program of sales solicitation including phone calls, personal calls, special events and active, targeted participation at industry trade shows.
  • Conducts in cooperation with EVP of Sales & Marketing, daily and weekly sales meetings with the department staff to discuss upcoming conventions, outstanding leads, opportunities for collaboration, and special projects.
  • Manages booking reports, bid presentations and site inspections conducted by the sales department.
  • Manages team and local partners to develop and present competitive bid packages and incentives.
  • Closely collaborates with marketing department to recommend and implement strategies and tactics to promote each market segment including familiarization tours, collateral, electronic media, sales missions, etc.
  • Identifies and explores emerging markets.
  • Analyzes, forecasts and controls day to day expenditures of sales department.
  • Represents company or assigns members of sales staff to represent CVB at local, state and national level by attending a variety of industry-related meetings to promote sales and services and monitors activities and results.
  • Identifies and proactively targets emerging markets and accounts while maintaining Cincinnati's top 200 accounts list
  • Manages learning and development initiatives impacting the sales organization and provides stewardship of sales and sales management talent. May work with vendors/consultants as needed.
  • Any other duties as assigned by the EVP, Sales & Marketing Requirements:
    • Four-year degree from an academic institution
    • A minimum five years of experience directly and successfully managing account representatives/sales managers in hotel or convention and visitor bureau environment.
    • Experience collaborating on marketing initiatives in a hotel or CVB.
    • Excellent communication and organizational skills.
    • Willing and able to work evenings or weekends as appropriate based on client and office demands.

Keywords: Cincinnati USA Convention & Visitors Bureau, Cincinnati , Director of Sales, Sales , Cincinnati, Ohio

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